Later, once UXPressia had become a thing, we started receiving more and more requests to allow users to have more than one persona linked to a customer journey map. If it doesn’t, chances are you are focusing too much on demographics, which is a no-no. Now, each persona should represent different behavioral patterns. It didn’t occur to us that maybe, just maybe, there’s something wrong with those personas. At that time, it made perfect sense to us: if two personas have similar journeys, why bother and create more maps? After all, it's called customer journey, not customers’ journey, right? Well, that was what we knew from our experience and from what we actually had been contemplating in others' journey maps. We believed one customer journey should have one and only persona. A long time ago, when we were just launching UXPressia, we were pretty sure that having multiple personas on a single journey was overkill.
